Print on demand mistakes can significantly hinder the growth and success of your business. To ensure success in this competitive industry, it’s crucial to avoid common pitfalls and adopt best practices. Lets face it, the print-on-demand industry is competitive so any guidance to avoid some common mistakes should be welcome with open arms.
To be honest, most have made one or more of these print on demand mistakes and it’s not uncommon continually find yourself guilty of them. The idea is to be aware of how easy it is to fall into these traps and be able to maneuver away from them when identified. Let’s jump in because there’s a lot to cover!
Choosing the Right Niche
Believe it or not, selecting a niche that is too general can hinder your sales. You’d think that since there are so many potential customers in a broad niche that targeting something like “dogs” would be a great strategy. However, by utilizing less-crowded markets and high demand, you can gain a competitive edge and make your designs more visible since there’s likely much less competition.
Researching Low-Competition Niches
To find those hidden gems in the world of print-on-demand, it’s essential to conduct thorough research on potential niches. Start by exploring popular trends and interests within specific demographics or industries. Tools like Google Trends and Keyword Tool can be invaluable resources for identifying trending topics and keywords related to your desired niche.
- Create a list: Compile a list of possible niches based on this research.
- Analyze Competition: Use tools like Ahrefs, or simply browse through various print-on-demand platforms, such as Redbubble or Teepublic, to gauge existing competition within each niche.
- Narrow down: Choose one or more low-competition niches with promising demand indicators (e.g., search volume) as starting points for creating unique designs.
Identifying High-Demand Sub-Niches
In addition to focusing on broader low-competition niches, it’s crucial also to explore sub-niches that cater specifically to particular interests within larger categories. For example, instead of targeting “fitness enthusiasts” broadly speaking – which could be quite competitive – you might consider designing t-shirts for niche groups like “yoga practitioners” or “CrossFit fanatics.”
Use the following steps to identify high-demand sub-niches:
- Dig deeper: Within your chosen low-competition niches, investigate potential sub-niches by exploring related forums, social media groups, and hashtags.
- Analyze demand: Assess search volume and trends for relevant keywords using tools like Google Keyword Planner.
- Select promising options: Choose a few high-demand sub-niches that align with your interests and expertise. Producing designs that appeal to your intended customers will be made simpler by determining the right niche.
Identifying the right niche is super important when trying to establish a successful print-on-demand business, so it’s wise to opt for high-demand sub-niches that align with your interests (or expertise) in order to create designs that will appeal to your target market. By targeting low-competition niches with high demand – as well as their corresponding sub-niches – you’ll be better positioned to stand out from the crowd and attract customers eager to buy your unique t-shirt designs.
Choosing the right niche is essential to success in a print on demand business, and it requires careful research and consideration. To ensure quality designs that meet customer demands, quantity as well as quality of design should be taken into account when creating products for sale.
Key Takeaway: To succeed in the print-on-demand business, it’s important to choose a low-competition niche with high demand and identify high-demand sub-niches within that category. Thorough research using tools like Google Trends and Keyword Planner can help you find these niches, while analyzing competition on platforms like Redbubble or Teepublic can give you an idea of what designs are already out there. By honing in on specific markets and creating designs that appeal to your desired demographic, you can boost the likelihood of success.
Quantity and Quality of Designs
Having only a small selection of designs in your portfolio is like arriving at a potluck with one bag of chips – it won’t make much of an impression. To boost sales and truly stand out in the world of print-on-demand, it’s essential to create numerous quality designs across various niches. But don’t stop there. You should also upload them to multiple platforms to reach a wider audience.
Diversifying Design Styles and Themes
To keep things fresh and exciting for your customers (and yourself), explore different design styles and themes that cater to diverse interests. From minimalist typography-based designs to intricate illustrations, the sky’s the limit when it comes to creativity. This approach not only helps you appeal to more potential buyers but also keeps your creative juices flowing as you experiment with new ideas.
- Inspiration: Browse through popular Pinterest boards, Instagram accounts, or other online resources dedicated specifically towards t-shirt design trends.
- Variety: Don’t be afraid to venture into unfamiliar territories; sometimes exploring new niches can lead you down unexpected paths toward success.
- Audience Appeal: Keep in mind who your target audience is while designing – what would they love wearing?
Uploading To Multiple Print-On-Demand Websites
If putting all your eggs in one basket isn’t wise advice for investing money, why would we do that with our precious t-shirt designs? Uploading your creations on multiple print-on-demand websites increases visibility by exposing them to larger audiences searching for unique apparel items. Moreover, each platform offers distinct advantages and features that may be more suitable for certain designs. Here’s just a small list – there are many, MANY more!
- Redbubble – Known for its diverse range of products and global reach, Redbubble is a popular choice among print-on-demand sellers.
- TeePublic – With competitive pricing and frequent sales events, TeePublic can be an excellent platform to attract bargain-hunting customers.
- Merch by Amazon – As the name suggests, this platform allows you to sell your designs on the world’s largest online marketplace – talk about exposure.
- Etsy – While not the same as the others listed here (you will be the seller of record instead of just licensing your designs,) Etsy can be a great way to test many different designs and grow your business fast.
- Bonus Tip: Be sure to research each site’s policies regarding exclusivity or royalty rates before uploading your designs. It’s always good practice to read the fine print.
In summary (oops. we’re not supposed to say that), focusing on both quantity and quality of designs while diversifying across multiple platforms will help maximize your chances of success in the ever-growing print-on-demand market. So go ahead, unleash those creative beasts within you and watch as they conquer new territories.
Designing quality products with a large quantity of designs is key to success in the print on demand business. However, it’s also important to consider how colors will look when printed on different shirt colors.
Key Takeaway: To succeed in the print-on-demand market, it’s important to create numerous quality designs across various niches and upload them to multiple platforms. Diversifying design styles and themes can help appeal to a wider audience, while uploading on sites like Redbubble, TeePublic, and Merch by Amazon increases visibility. Don’t put all your eggs in one basket – explore new territories and read the fine print before uploading your designs.
Avoiding Color Clashing Issues
Ensuring that your design looks good on all available color options is crucial for customer satisfaction. Be mindful of potential color clashes when selecting which colors should be available for each listing. In this section, we’ll discuss how to evaluate design compatibility with different shirt colors and limit color options if necessary.
Evaluating Design Compatibility with Different Shirt Colors
Considering how your designs will appear on a variety of shirt colors is critical for creating an attractive t-shirt, so utilize Canva to preview your designs against different background shades and avoid any unflattering combinations. One way to do this is by using Canva, where you can easily preview your designs against different background shades.
To avoid unflattering combinations, follow these simple tips:
- Contrast is key: Make sure there’s enough contrast between the design elements and the shirt color. For example, dark text on a dark-colored tee won’t stand out well.
- Avoid similar hues: Steer clear of pairing two shades from the same family (e.g., red text on an orange tee) as they tend to blend together and reduce visibility.
- Beware of busy patterns: Intricate designs may become difficult to decipher when paired with certain background colors; opt for simpler graphics in such cases.
Limiting Color Options If Necessary
Sometimes less is more. Limiting the number of available shirt colors can help ensure that customers only see flattering combinations featuring your print-on-demand creations. This not only enhances their shopping experience but also reduces returns due to dissatisfaction with product appearance.
When deciding which colors to offer, consider the following:
- Analyze your target audience: What are their preferences and expectations? If you’re targeting a specific niche, research color trends within that market.
- Stick to versatile shades: Neutral or universally flattering colors like black, white, and gray tend to work well with most designs. Offering these options is always a safe bet.
- Test before launching: Gather feedback from friends or family members on different color combinations; this can help you make informed decisions about which hues to include in your final product lineup.
It is important to take the time to properly evaluate design compatibility with different shirt colors in order to avoid color clashing issues. To ensure a successful print on demand business, it is also essential to be aware of trademark infringement and perform necessary searches accordingly. Let’s look at that next.
Key Takeaway: When starting a print-on-demand business, it’s important to avoid color clashing issues by evaluating design compatibility with different shirt colors and limiting color options if necessary. To ensure customer satisfaction, designers should consider their target audience’s preferences and stick to versatile shades like black, white, and gray.
Steering Clear of Trademark Infringement
If you want to keep your print-on-demand business moving forward, making sure you avoid IP complaints is a must. Accidentally using someone else’s protected slogan or text in your designs can lead to account closures or even legal issues. But fear not. With some due diligence and research, you can easily avoid these choppy waters.
Performing Trademark Searches
The first step in steering clear of trademark infringement is conducting thorough searches for any slogans or text used in your designs. Several online tools are available that make this process easy-peasy. One tool you can use is the United States Patent and Trademark Office (USPTO) website and the TESS database. Simply enter the phrase you’re planning to use, and vóila – it’ll show if there’s an existing registered trademark for it.
Pro Tip: Don’t just search for exact matches; also look out for similar phrases that could potentially cause confusion among customers.
Staying Updated on New Trademark Registrations
Constantly, trademarks are being registered in the rapidly changing environment. To stay ahead of potential infringements, make sure you keep yourself updated with recent filings by periodically checking databases like USPTO mentioned earlier.
A good practice would be to check databases like USPTO regularly, depending on the competition level in your niche and any new campaigns featuring slogans/texts. A good rule-of-thumb would be once every few months or whenever launching a new design campaign featuring specific slogans/texts.
To sum it up, don’t infringe on other’s IP. By conducting thorough searches and keeping yourself updated on new registrations, you can avoid potential legal headaches and focus on what truly matters – creating awesome designs that your customers will love.
Key Takeaway: To avoid legal issues and account closures, it is important to steer clear of trademark infringement when starting a print-on-demand business. This can be achieved by performing thorough trademark searches using online tools like the USPTO database, staying updated on new registrations, and looking out for similar phrases that could cause confusion among customers.
Using Copyright-Free Fonts/Graphics
Picture this: you’ve just created a killer t-shirt design that’s bound to be the next big thing. You’re excited, your friends are excited, and even your cat seems impressed. But then – disaster strikes. Someone accuses you of using copyrighted fonts or graphics in your masterpiece. To avoid such a catastrophe and potential copyright infringement claims against you, it’s essential always to utilize copyright-free resources when creating t-shirt designs.
Finding Reputable Sources for Free Fonts/Graphics
Fortunately, there are a variety of dependable sites that can be accessed to acquire free fonts and graphics without fear of legal consequences. Some popular options include Google Fonts, DaFont, and Pixabay. These websites offer vast collections of high-quality assets that can help elevate your print-on-demand designs while keeping them legally safe.
- Google Fonts: A comprehensive library of open-source designer web fonts curated by Google.
- DaFont: A platform featuring thousands of user-submitted free-to-use font styles for personal projects (always double-check the license terms).
- Pixabay: An extensive collection of royalty-free images, illustrations, vectors, and videos available under Creative Commons CC0 licenses.
- Vexels: A platform specifically designs for print on demand. You can find royalty-free commercial use vector graphics, print ready images, mock-up generators and much more.
Verifying License Terms Before Using Any Assets
The devil is in the details when it comes to licensing terms for fonts and graphics – not all “free” resources come with no strings attached. It’s crucial to read and understand the license terms associated with any assets you plan to use in your designs. Some fonts or graphics may be free for personal use but require a commercial license if used on products you intend to sell.
For example, when using DaFont, always check the font’s licensing information before incorporating it into your design. You can typically find this information under the “License” tab on each font’s page. If you’re in doubt about an asset, don’t be scared to contact its originator for clarification – they’ll likely appreciate your carefulness.
In summary, steering clear of copyrighted materials is crucial for avoiding potential legal issues and maintaining a successful print-on-demand business. By utilizing reputable sources for copyright-free fonts and graphics and carefully reviewing their licensing terms, you can create unique designs that are both eye-catching and legally sound.
It is essential to check the licensing details prior to using any royalty-free fonts or visuals. Moving on, understanding active vs passive POD websites requires a comparison of features from various print-on-demand platforms in order to balance workloads between them.
Key Takeaway: When creating print-on-demand designs, it’s essential to use copyright-free fonts and graphics from reputable sources like Google Fonts, DaFont, and Pixabay. Always verify the license terms before using any assets to avoid potential legal issues in the future. By making use of copyright-free fonts and graphics from reliable sources, it is possible to craft distinct visuals that are visually appealing as well as legally compliant.
Understanding Active vs Passive POD Websites
Comprehending the distinction between active and passive POD websites is indispensable for anyone new to print-on-demand, as this knowledge will help decide where to prioritize resources. This knowledge will help you determine where best to invest your time and resources. Let’s explore the two kinds of POD websites.
Comparing Features of Various Print-on-demand Platforms
Active POD websites require more hands-on management from sellers like yourself. Examples include Etsy, Walmart and Shopify. These sites often provide a higher profit margin but expect you to find a fulfillment partner to handle fulfilling the orders. You’ll also be responsible for answering customer service emails and even creating your own mockups.
In contrast, passive POD websites handle everything for you – from product creation to order fulfillment – leaving you with more time for design work. Examples Redbubble, Teespring, or Amazon Merch On Demand. While they may offer lower profit margins compared to active sites since they are essentially royalty based, they allow for greater scalability as your business grows since things like customer service are done for you.
- Active Sites: Etsy, Walmart, Shopify (higher profits but requires more “hands on”)
- Passive Sites: Redbubble, Teespring, Amazon Merch On Demand (royalty based and handles all aspects of sales)
Balancing Workload Between Active and Passive Websites
Finding the perfect balance between using both types of platforms is key in maximizing your print on demand success. Here are some tips on how to do just that:
- Start with passive sites: If you’re new to the game, begin by uploading your designs to passive POD websites. This will allow you to learn the ropes and focus on creating quality designs without worrying about fulfillment.
- Diversify your portfolio: Once you’ve gained some experience, consider expanding into active POD websites. Upload a selection of your best-selling designs from passive platforms for higher profit potential.
- Analyze performance data: Keep track of how well each design performs across different platforms. Use this information to optimize listings and decide where best to allocate resources in terms of marketing efforts or platform-specific promotions.
In conclusion, understanding the differences between active and passive print-on-demand websites is essential for any aspiring entrepreneur looking to succeed in this industry. By finding the right balance between these two types of platforms, you can maximize profits while minimizing workload – allowing more time for what matters most: designing.
Understanding the differences between active and passive POD sites is critical when launching your print-on-demand venture. To ensure that you are able to successfully upload designs, it is important for you to become familiar with the requirements of each platform.
Key Takeaway: Realizing the contrast between active and passive POD sites is a must for those hoping to thrive in the print-on-demand business. Active sites like Redbubble or Teespring require more marketing efforts but offer higher profits, while passive sites like Printful handle everything for you with lower profit margins. Finding a balance between using both types of platforms is key in maximizing your success.
Adhering to File Upload Requirements
As the saying goes, “the devil is in the details,” and when it comes to print-on-demand (POD), this couldn’t be more accurate. Each POD platform has its own specific file upload requirements that you must follow religiously if you want your designs to look as fabulous on products as they do on your screen. Neglecting these guidelines could result in poor-quality prints or even rejected listings – a nightmare scenario for any budding entrepreneur.
Familiarizing Yourself with Different Platform Requirements
The first step towards ensuring top-notch design quality is getting acquainted with the various file upload requirements of different POD platforms. For instance, Redbubble recommends using PNG files with a transparent background and dimensions of 7632 x 6480 pixels for optimal results. On the other hand, Merch by Amazon prefers dimensions of 4500 x 5400 pixels and also requires sRGB color profile settings.
To avoid confusion and ensure consistency across all platforms, create a handy cheat sheet outlining each site’s specifications so that you can refer back to it whenever needed.
Preparing Design Files According to Specifications
- Select the Right File Format: Most POD websites prefer high-resolution PNG files due to their lossless compression capabilities which preserve image quality during resizing. However, always double-check each platform’s preferred format before uploading your masterpiece.
- Maintain Transparency: If your design includes elements meant to blend seamlessly into the fabric, ensure you’re using a transparent background to avoid any unsightly white boxes around your artwork.
- Adhere to Dimension Requirements: Each platform has specific dimensions for optimal print quality. Use design software like Adobe Illustrator or Photoshop to resize and export your files accordingly. If you need help with resizing, check out this handy Adobe tutorial. Canva also allows for simple resizing on their pro plan.
- Color Profile Settings: Some platforms require specific color profiles (e.g., sRGB) for accurate color representation during printing. Make sure you adjust these settings in your design software before exporting the final file.
In conclusion… just kidding. We know better than that. So now that we’ve covered the importance of adhering to file upload requirements and how to prepare your designs accordingly, it’s time for you to get back out there and create some stunning POD products that’ll have customers lining up around the block – virtually speaking, of course.
Adhering to file upload requirements is essential for any print on demand business, as it ensures that your designs are printed properly and quickly. Next, it is critical to establish suitable prices in order to stay competitive and reap the most benefit.
Key Takeaway: To avoid poor-quality prints or rejected listings, it’s important to adhere to the file upload requirements of each print-on-demand platform. Familiarize yourself with different platforms’ specifications and prepare design files accordingly by selecting the right file format, maintaining transparency, adhering to dimension requirements, and adjusting color profile settings as needed. Remember: “the devil is in the details” when it comes to print-on-demand mistakes.
Setting the Right Prices
Pricing your t-shirts or other POD products can be a delicate balancing act. Set prices too low, and you risk not generating enough income to keep your business running; set them too high, and customers may be deterred. So, how can you ensure success in pricing your t-shirts? Fear not. We’re here to help guide you through this crucial aspect of running a successful print-on-demand (POD) business.
Analyzing Competitors’ Pricing Strategies
First things first: take a look at what other sellers in your niche are doing. By analyzing competitors’ pricing strategies, you’ll gain valuable insights into market trends and consumer expectations. Begin by examining what others in your niche are doing to set their prices.
- Note the average price range for similar designs within your niche.
- Identify any patterns or factors influencing higher-priced items – is it due to design complexity or brand reputation?
- Determine if there’s room for undercutting competitors without sacrificing profits.
Adjusting Prices Based on Market Trends
Beyond competitor analysis, staying up-to-date with overall market trends is essential when determining the right price point for your POD products. For instance, seasonal changes may affect demand and influence consumers’ willingness to pay more (or less) for certain types of apparel. Adjusting prices based on market trends, such as holidays or sales events like Black Friday, can help keep your offerings competitive while maximizing profits during peak periods.
A great strategy many successful POD sellers use is to go with the suggested pricing provided by the platform or slightly below it. This approach often yields higher profits without deterring potential customers, as it’s perceived as a fair and reasonable price.
Remember that setting the right prices for your print-on-demand products is an ongoing process. Continuously monitor market trends, competitor strategies, and customer feedback to make informed decisions on adjusting your prices accordingly. By doing so, you’ll strike that perfect balance between attracting buyers and maximizing profits – ensuring long-term success in your POD business.
Establishing appropriate prices for your wares is essential to maximize gains and stay competitive. Optimizing listings with keywords can help you make sure that potential customers are able to find what they need quickly and easily.
Key Takeaway: To set the right prices for your print-on-demand products, analyze competitors’ pricing strategies and market trends. Identify patterns influencing higher-priced items and adjust prices based on seasonal changes or sales events. Continuously monitor these factors to strike a balance between attracting buyers and maximizing profits in your POD business.
Optimizing Listings With Keywords
To increase visibility and search traffic for your t-shirt listings, optimizing them with keywords is essential. The more people that come across your designs, the greater the possibility of generating a sale. One way to boost visibility and search traffic for your t-shirt listings is through proper keyword optimization. By researching relevant sub-niches and incorporating those keywords into titles, descriptions, and tags, you can make it easier for potential customers to discover your products.
Read More: Performing Niche-Specific Keyword Research
To begin optimizing your listings with keywords, start by conducting niche-specific keyword research. This involves identifying popular search terms related to your chosen niche or sub-niche that potential buyers might use when looking for products like yours on print-on-demand platforms.
- Google Trends: Use Google Trends to analyze how frequently certain phrases are searched over time in relation to other terms.
- Ahrefs: Utilize tools like Ahrefs’ Keywords Explorer, which provides insight into keyword difficulty scores and estimated monthly search volumes.
- Etsy Search Suggestions: For inspiration on what’s currently trending within specific niches or categories on Etsy (if applicable), take note of their autocomplete suggestions as you type in various queries related to your product offerings.
Incorporating Keywords Strategically Within Listing Content
Finding the right keywords is only half the battle; next comes incorporating them strategically within listing content such as titles, descriptions, and tags without sounding unnatural or spammy. Here are some tips for doing just that:
- Title: Include the most relevant keyword(s) at the beginning of your listing title, followed by secondary keywords or phrases. For example: “Funny Cat T-Shirt – Cute Feline Lover Gift for Pet Owners.”
- Description: Write a compelling and informative description that incorporates your target keywords naturally throughout. This not only helps with search visibility but also encourages potential buyers to make a purchase.
- Tags: Use all available tag slots (usually around 10-13) to include additional related keywords or phrases that you couldn’t fit into the title or description. Be sure to prioritize relevance over quantity when selecting tags.
Incorporating these SEO strategies will help improve your listings’ discoverability on print-on-demand platforms, ultimately leading to increased sales and growth for your business. Remember, though, optimization is an ongoing process; continually monitor market trends and adjust your approach accordingly as needed.
Optimizing listings with keywords is a critical part of success in the print-on-demand business. Taking consistent action towards building your own successful print on demand business is essential to achieve long term growth and sustainability.
Key Takeaway: To boost visibility and search traffic for your print-on-demand listings, optimize them with relevant keywords by performing niche-specific keyword research. Incorporate these keywords strategically within listing content such as titles, descriptions, and tags to improve discoverability on platforms like Etsy or Ahrefs’ Keywords Explorer. Remember that optimization is an ongoing process; continually monitor market trends and adjust your approach accordingly as needed.
Overcoming Inaction
One of the most significant obstacles to success in print-on-demand is not getting started at all. Duh. Fear of failure or uncertainty about the process can hold you back, but it’s essential to remember that <strong>taking action</strong> is key to building a successful business. Let’s explore some ways to overcome inaction and get your print-on-demand venture off the ground.
Taking Consistent Action Towards Building a Successful Print-On-Demand Business
- Educate yourself: Knowledge is power, so start by learning from expert advice through tutorials like full step-by-step guides available online. Check out resources such as the Print On Demand Cast and other relevant podcasts and videos.
- Create an actionable plan: Break down your goals into smaller tasks and set deadlines for each one. This will help keep you focused and motivated while ensuring steady progress towards achieving your objectives.
- Harness technology: Utilize tools like project management software (e.g., Trello) or productivity apps (e.g., Todoist) to stay organized and track your progress efficiently.
- Maintain accountability: Share your goals with friends, family members, or even online communities dedicated to print-on-demand businesses (like this subreddit). Have those around you provide assistance, inspiration and helpful feedback as you progress.
- Celebrate small wins: Acknowledge every milestone achieved – no matter how small – to maintain momentum and stay motivated. This could be as simple as completing a design or uploading your first product listing.
Learning from Expert Advice Through Tutorials
There’s no shortage of expert advice available online, so make the most of it. I'm sure you're already subscribed to the Print On Demand Cast so I won't share that in my list 😉 .) However, there are a ton of experienced print-on-demand sellers sharing their tips, tricks, and strategies through tutorials that can help you navigate the complexities of this business model. Some other popular sources include:
- Wholesale Ted on YouTube: A channel dedicated to e-commerce success stories and practical advice for running an online store. Can be a little sensationalized, but still some nuggets there.
- Printful Blog: An extensive resource covering everything from marketing tactics to product creation techniques in the world of print-on-demand.
- Merch Informer Blog: Focused primarily on Amazon Merch, this blog offers valuable insights into keyword research, niche selection, and other essential aspects of selling t-shirts online.
Inaction is a roadblock that prevents many aspiring entrepreneurs from achieving their dreams. By following proven strategies shared by experts in the field and taking consistent action towards building your print-on-demand business, you’ll be well on your way to overcoming this obstacle.
Key Takeaway: To overcome inaction when starting a print-on-demand business, it’s important to educate yourself, create an actionable plan, harness technology, maintain accountability and celebrate small wins. Expert advice is available through tutorials from sources such as Wholesale Ted on YouTube and the Printful Blog. Taking consistent action towards building your business is key to overcoming obstacles and achieving success.
Frequently Asked Questions Print on Demand Mistakes
What are the downsides of print on demand?
Is print on demand worth it in 2023?
Can you really make money with print on demand?
How hard is it to make money with print-on-demand?
There Are Plenty of Actions You Can Take To Be Successful in POD
Print on demand missteps can be pricey and time-consuming, yet with the right info and tactics in place you can guarantee that your enterprise succeeds. The key to success lies in understanding how to choose a niche, create quality designs, avoid color clashing issues, steer clear of trademark infringement, use copyright-free fonts/graphics correctly and adhere to file upload requirements. Additionally setting prices correctly while optimizing listings with keywords will help drive sales as well as overcoming any feelings of inaction when it comes to launching or growing your print on demand business.
