PODCast E155: Understanding Your Customer - The Psychology of Buying Online + Mimaki DTF Printer

Obviously knowing your customer is important in any business, but how can you use that knowledge in a print on demand setting? Well on this week's show Travis and Josiah spend time trying to understand the psychology of somebody who is buying a product online. 

What can be done to make it easier for a potential customer to actually purchase the item they're viewing in their browser? It greatly depends on the type of shopper the person is, but in your listing creation you can cater to different types of buyers if you know who they are. In the end, your conversion rate should rise as you gain knowledge about how people make buying decisions online.

Plus, in this week's Point Of Interest, a major printing equipment manufacturer has finally released a DTF printer.

Enjoy the show!


Links From The Show:

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