Merch by Amazon (now called Amazon Merch On Demand) is a print-on-demand platform that allows you to create and sell custom products without having to worry about storage, production, or shipping. However, with a growing number of sellers, it can be challenging to stand out and drive sales. That's why it's crucial to optimize your product listings and make them rank higher in search results. In this article, we'll share with you some tips on how to improve your product listings and increase your sales on Merch by Amazon.
Keyword research for Merch By Amazon is the foundation of any search engine optimization (SEO) strategy. It helps you understand what your target audience is searching for and what words they are using to find products like yours. To start, use Amazon's Autocomplete function to generate a list of keywords related to your product. Then, use keyword research tools such as Google Keyword Planner (free) and Merch Informer (paid) to find keywords with high search volume and low competition.
Once you have a list of keywords, it's time to optimize your product listing. Make sure to include your primary keyword in the title, product description, and product features (bullets). However, don't stuff your keywords. Instead, use them naturally and make sure they fit into the context of your product description.
The product title is one of the most important elements of your product listing. It's the first thing customers see when they search for your product, so it's essential to make a good impression. Your title should be concise, descriptive, and contain your primary keyword. Avoid using all caps or special characters. While Amazon permits a product title length of 250 characters, most sellers are opting to go under the 200 character count limit as it has less of a chance of overwhelming the potential customer.
Read More: Starting My Amazon Merch On Demand Business
Alright, let's talk shop! Your product descriptions are the juicy center of your merch listing. Think of it as the prime rib of your e-commerce meal. Why is it so important? Well, because it's where you get to flex your writing muscles the most! You've got a character limit of 2,000, so use it to your advantage and give your customers all the juicy details they need to know.
Now, let's get into the nitty-gritty. When it comes to writing killer product descriptions, the pros have a few tricks up their sleeves. First off, describe all the ways your product can be used in a factual way. Don't make promises you can't keep, but do highlight all the amazing features your product has to offer. Avoid using any time-sensitive terms like "sale" or including shipping or promotional information. And, last but not least, no email or web addresses, and absolutely no special symbols or characters. Stick to the basics, and watch those sales roll in!
Product images are crucial in attracting customers to your product. As you know, on MBA, Amazon takes care of the final images for us. That said, it's still important to upload high-quality print files that are the large enough to not be pixelated when shown on the final product. While you don't have the ability to showcase secondary images and lifestyle photos with Merch By Amazon, you'll want to make sure the placement on the actual product is centered and looks right.
Product features (also referred to as "bullets") are an important aspect of your product listing. When it comes to keywords, you've only got a few places to put them: the title, brand, bullet points, and description. So, where should you focus your energy? Well, the experts say to really hone in on those keywords in your title and descriptions, but don't forget to get those bullets! Make sure you're clearly communicating what your design is all about in those same spots. With a little bit of keyword magic and some killer descriptions, you'll be selling like hotcakes in no time!
Price and Availability
The Amazon algorithm is watching your prices like a hawk. Not only will it show customers the top-selling and most relevant products, but it'll also use those prices to determine whether or not yours are on point. So, what's the secret to pricing your products just right? It's simple, really: do your research! Take a look at what similar products are going for, and use that information to set your prices sensibly.
Customer reviews are a valuable source of information for potential customers. Unfortunately on MBA you'll have no way of contacting your customers since Amazon keeps that info close to the vest. Still, if you have the opportunity to cross-list your MBA products on another channel that allows you to contact your customers, positive reviews can increase customer trust and improve your product ranking for sure.
Read More: Driving Sales with Print on Demand Marketing
Here's the bottom line: If you want to make those sales soar and leave your competition in the dust, you need to optimize your product listings. But where to start? Well, we've shared a couple tips here that'll help you get the job done. First off, you need to do some serious keyword research. Then, make sure you've got killer product titles, descriptions, bullets, and prices. Each of these elements plays a crucial role in making your product listing a success, so don't skimp on any of them! Take the time to really optimize each one, and get ready to see those sales numbers climb higher and higher.