Finding the Best Keywords for Merch by Amazon Listings

Finding the Best Keywords for Merch by Amazon Listings blog posts

When it comes to selling products on Merch by Amazon (recently changed to Amazon Merch On Demand), having a clear understanding of keywords is crucial. Keywords are what connect your product with potential customers, and they can have a huge impact on your sales. If you're looking to improve your rankings on Merch by Amazon, here's what you need to know about finding the best keywords for your listings.

Why Keywords are Important for Merch by Amazon

Keywords are the backbone of any successful online marketing campaign. They help you connect with potential customers by allowing them to easily find your product through search engines. With Merch by Amazon, keywords play a particularly important role. This is because when customers are searching for products, they're often looking for specific types of items or designs. By using the right keywords in your listings, you can help ensure that your product is visible and easily discoverable.

Keyword Research for Merch by Amazon

When it comes to finding the best keywords for Merch by Amazon listings, there are a few different strategies that you can use. One of the simplest and most effective methods is to simply brainstorm a list of words or phrases that you think might be relevant to your product. Put yourself in the customer's shoes and try to think about what he or she might be searching for when they're looking for items similar to yours. Write down these ideas, and then research to see if they're actually being used by other sellers and what the competition is like.

You can use the Amazon search bar to get ideas for what people are already search for. Simply type in "your niche" + "product" and then go through the alphabet to see what Amazon suggests as your search term (see image below.) This can be a quick and easy way of learning what the algorithm has already learned over time and using it for your product listings!

amazon search suggest example

Another approach is to use keyword research tools. There are a number of these available online, some of which are free and some of which are paid. Some of the most popular keyword research tools include Google Keyword Planner (free), Ubersuggest (paid), and Ahrefs (paid). These tools allow you to see what keywords are being searched for, how often, and how competitive the results are, but these three are really focused on Google search. While they can be helpful for finding keyword ideas you may not have thought of, it may make sense to use an Amazon specific keyword tool such as Pretty Merch or Merch Informer. Either way, you can use this information to determine which keywords might be most effective for your Merch By Amazon product.

Optimizing Your Merch by Amazon Listings for Keywords

Once you've done your research and have a list of keywords that you think will be most effective, it's time to start optimizing your listings. This involves incorporating these keywords into your product titles, descriptions, and tags.

When writing your product titles, aim for clarity and concision. Make sure that the title accurately describes your product and includes one or two of your target keywords. Avoid using overly long or complicated titles, as these can be difficult for customers to understand and can actually harm your rankings.

Your product description should provide detailed information about your product, including its features, materials, and dimensions. Luckily, Merch by Amazon takes care of some of that for you. This give you move room to tell a "story" with your descriptions and bullets to help the potential customer see themselves either using the product or giving it to a loved one. Make sure to include your target keywords within the description and bullets, but don't overuse them. This is known as keyword stuffing, and it can result in your listing being penalized by Merch by Amazon.

Finally, if you decide to list these products outside of MBA, make sure to include your target keywords in your product tags (there are no places for you to insert tags or keywords in MBA.). This helps to reinforce the relevance of your product to your target keywords and can help improve your rankings.


Keywords are an important aspect of selling products on Merch by Amazon. By researching and optimizing your listings for the right keywords, you can help ensure that your products are visible and easily discoverable to potential customers. With a little bit of effort and attention to detail, you can boost your rankings and improve your sales.

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