Amazon vs Walmart for Print On Demand Pros and Cons

Amazon vs Walmart: Deciding for Your Print On Demand Business Blog Post

Choosing between Amazon or Walmart can feel like standing at a crossroads. The decision is daunting, especially when it's about setting up your print on demand business.

Amazon with its global reach and massive customer base seems tempting. But then thereโ€™s Walmart, rapidly expanding in the e-commerce world and offering enticing perks to sellers.

You might be wondering... which one will give my business the best shot? Which platform aligns better with my target demographic?

This isn't an easy choice, folks.

We've seen entrepreneurs lose sleep over this very question - Amazon vs Walmart for print on demand?

Understanding the Marketplaces: Amazon vs Walmart

In a world where online retail giants like Amazon and Walmart dominate, it's crucial for print on demand business owners to understand their unique characteristics. These platforms each have distinct advantages that can significantly impact your choice of marketplace.

Growth Rate Comparison Between Amazon and Walmart

The growth rates of these two behemoths offer interesting insights. With an estimated 300 million users worldwide, Amazon's global presence is undeniable. Its annual growth rate continues to show its strength as one of the main e-commerce companies.

This traditional brick-and-mortar store chain has been investing heavily in digital transformation with considerable success, growing at an unprecedented pace compared to other physical retailers transitioning into the virtual space. It might not be long before they give stiff competition to established online retailers such as Amazon Prime or even beat Walmart itself, considering this rapid progress.

The Impact of Technological Investment on Marketplace Performance

A key factor driving both marketplaces' success stories is technology investments. Through sophisticated algorithms and artificial intelligence (AI), Amazon Web Services offers personalized customer experiences that keep shoppers engaged while boosting sales figures considerably over time. This tech-savvy approach by the Jeff Bezos-led company continues to play a pivotal role in maintaining their lead despite fierce competition from others, including Walmart stores across the United States.

Conversely, while also making significant investments in AI technologies for personalization purposes, Walmart tends more towards merging offline and online shopping experiences, capitalizing extensively on a vast network spread throughout America offering 'buy-online-pick-up-in-store'. Such strategies are particularly appealing to customers preferring a hybrid model, thus contributing positively to the overall growth rate besides enhancing user experience immensely. This difference in how each platform leverages technology should be noted carefully by sellers planning either or both options since it influences buyer behavior substantially, thereby affecting business prospects directly.

Key Takeaway:

When choosing between Amazon and Walmart for your print on demand business, consider their unique strengths. Amazon's global reach and tech-driven approach offer a wide audience and personalized customer experiences. Meanwhile, Walmart combines online and offline shopping with its 'buy-online-pick-up-in-store' strategy, appealing to those preferring a hybrid model. The choice hinges on understanding these platforms' distinct growth rates.

Customer Demographics & Buying Preferences

The dynamics of customer demographics and buying preferences on Amazon and Walmart have a significant impact on the success of your print-on-demand business. Understanding these intricacies is crucial for effectively targeting potential customers.

Income Level Comparison of Average Shoppers on Each Platform

A closer look at income levels reveals interesting insights about shoppers' behaviors. Studies indicate that there is an apparent disparity in the average incomes between consumers who shop at Amazon versus those who prefer Walmart, with higher-income individuals gravitating towards Amazon more often than not.

This implies that if you are selling premium products or custom designs via your print-on-demand service, then setting up shop within the digital confines of Amazon Prime could be beneficial as it aligns better with this demographic's spending habits.

Reasons for Shopping Preference - Quality Products at Low Prices or Extensive Product Range?

In order to cater to consumer needs effectively, understanding their shopping priorities becomes paramount. A report by PwC highlights quality and price as two key considerations influencing where people choose to make their purchases online.

If we take into account both retail giants, Amazon continues its dominance due largely because it offers extensive product ranges which appeals especially well to millennials according to the Global Consumer Insights Survey 2023 from PWC. This suggests sellers looking to diversify offerings might find greater success here compared to other platforms such as Walmart stores, even though they offer low prices too but lack diversity.

In terms of quality, however, each platform provides customer reviews allowing buyers to make informed decisions about value and reliability, thus creating a level playing field for sellers regardless of whether they operate under the umbrella of Amazon Web Services, otherwise known as AWS, or simply opt to sell goods in physical retail locations owned and operated by Walmart themselves.

Key Takeaway:

Understanding customer demographics and buying preferences on Amazon and Walmart is key to a successful print-on-demand business. Higher-income individuals often shop at Amazon, making it ideal for selling premium products. However, while both platforms prioritize quality and price, Amazon's extensive product range appeals more to millennials.

Pros & Cons for Sellers

The digital retail market is a vast ocean, and choosing the right platform to anchor your print on demand business can be critical. The two giants in this space are Amazon and Walmart - each with its own set of benefits and challenges.

Competition Level Analysis Between Amazon Vs Walmart

In the bustling marketplace that is Amazon, over 6 million sellers jostle for customer attention. This intense competition could potentially make it harder to stand out, but also presents an opportunity if you manage to carve a niche for yourself through unique products or branding strategies.

Contrarily, Walmart's online presence, while growing rapidly, doesn't have as many third-party sellers quite yet. Lower seller density could mean less direct competition; however, product visibility still largely depends upon effective marketing tactics coupled with quality offerings.

Ease-of-use Assessment for New Sellers

Navigating unfamiliar waters can be intimidating when setting up shop online, especially if you're new at this game. As per numerous user reviews, most find navigating through Amazon's seller interface a tad bit easier than dealing with Walmart's more complex system. Comprehensive support resources available from Amazon Prime services provide additional assistance, making things smoother along the way.

If we look at Walmart stores' application process, though somewhat intricate due to their stringent vetting procedures, they do offer potential perks like access to physical store customers via pick-up options - something not offered by Amazon's service. This feature may appeal particularly to those whose target demographic aligns with typical shoppers who value convenience alongside competitive pricing.

Remember, both platforms require a significant time investment learning how to best optimize listings and advertising tools effectively. There isn't a one-size-fits-all solution when deciding where to sell your print-on-demand products. Consider carefully the advantages and disadvantages of each before making a commitment.

Key Takeaway:

When choosing between Amazon and Walmart for your print on demand business, consider competition levels, ease of use, and customer demographics. Amazon's bustling marketplace offers potential growth but requires standout strategies to compete. On the other hand, Walmart's less crowded online space may offer better visibility yet demands effective marketing tactics. While both platforms need time investment in learning optimization techniques, they each.

Product Categories Performance Comparison

Different product categories perform differently on Amazon and Walmart, largely due to the diverse shopping preferences of their customers. Let's delve into this.

Top Performing Categories Review for Both Marketplaces

The best sellers list on Amazon reveals a strong inclination towards electronics among its customer base. Detailed reviews, ratings, and vast selection make it an ideal platform for tech-savvy shoppers.

In contrast, groceries are more popular with Walmart online shoppers. The convenience offered by numerous physical retail locations across the United States that provide pickup options makes grocery shopping seamless at Walmart stores.

Impact of Category Performance Differences on Selling Strategy

If you're planning your print-on-demand business around high-tech items like electronics, then according to current trends, Amazon may be better suited because of its established audience who seek these types of products. However, if your focus is everyday staples "products typically bought during regular shopping trips" you might want to consider setting up shop with Walmart+ membership where lower prices combined with convenient delivery/pickup services attract a larger consumer pool.

This doesn't mean one marketplace outshines the other; rather, they cater differently based on their respective user bases' needs. It would serve any potential seller well, therefore, to conduct thorough research before deciding which route best suits their particular business model.

Costs Associated With Selling On Both Platforms

In the world of print on demand, every penny counts. Therefore, understanding the financial implications involved in selling on Amazon and Walmart is a crucial step before you kickstart your business. This includes not just startup costs but also ongoing fees such as referral charges and fulfillment expenses.

Costs Involved in Setting Up Shop Online With Both Giants

Selling on Amazon comes at a price tag - there's an upfront subscription fee of $39.99 per month for professional sellers or $0.99 per item sold for individual sellers, plus a referral fee of 15% on the final value in most categories. Moreover, utilizing Fulfillment by Amazon (FBA) will incur an additional expense.

The other side of this coin presents Walmart, which doesn't charge any setup or monthly fees from its third-party sellers. While there is still a referral fee when something sells, the absence of a monthly fee can prove particularly beneficial for small businesses who are testing the waters without wanting to make hefty investments initially.

Analyzing Referral, Fulfillment Charges, Etc.

Beyond the initial investment, each platform imposes additional types of fees that may impact your profit margins significantly over time.

Referral Fees: The average referral fee varies across platforms: while Amazon continues charging between 6% - 45%, depending upon the product category; Walmart stores have managed to keep their average around 6% - 20%. These percentages get deducted from each sale made through the respective platforms.

If the FBA service offered by Amazon Prime seems appealing due to the convenience it provides regarding storage and shipping handling, then be prepared because these services come with varying prices based upon size and weight along with seasonality factors too. On the contrary, Walmart customers enjoy flexibility since they allow using third-party logistics providers, thus enabling the seller's freedom in choosing one that fits best according to their needs and budget.

Key Takeaway:

Weighing up the costs of selling on Amazon and Walmart is vital for your print-on-demand venture. While Amazon charges upfront and fulfillment fees, it offers convenience with its FBA service. Conversely, Walmart doesn't impose setup or monthly fees but allows flexibility in choosing third-party logistics providers, making it a cost-effective option for small businesses testing the waters.

FAQs in Relation to Amazon or Walmart

Who is doing better: Walmart or Amazon?

What are the differences between Amazon and Walmart?

Will Amazon overtake Walmart?

What is the market share of Amazon and Walmart?


Understanding the nuances of Amazon and Walmart marketplaces is a game-changer. Growth rates, customer demographics, and technological investments shape these platforms in unique ways.

Customer preferences based on income levels and product selection can guide your choice between them. The competition level, ease of use for sellers, and top-performing categories are factors to consider too.

Last but not least, cost comparisons provide valuable insights into which platform might be more beneficial for your print on demand business.

If you're ready to take the next step with your print on demand venture using either Amazon or Walmart as a springboard...(or maybe both?)

Got more questions about Amazon vs Walmart for print on demand? We invite you to join us at the Print On Demand Cast. Here we do our best to equip you with all the knowledge necessary to start and grow successful print-on-demand businesses. 

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Join the VIP list now to get a free copy of our

 Annual Design Calendar!

Here at the PODCast we're focused on bring you pure value when it comes to learning how to make a living with print on demand. Join our VIP mailing list and we'll send you weekly actionable tips and information that will help you grow your business!